Date(s) - 02/12/2019 - 06/12/2019
9:00 am - 5:00 pm
Master digital psychology and emotional design
3 Workshops in 1 Week
Chicago, 2-6 December 2019
9:00 am – 5:00 pm
SAVE 25% by 30 August 2019
Psychology for Digital Behavior Change [DBC1]
2-Day Essential Digital Psychology – Workshop 1 of 2 – (2-3 December 2019)
Over two days, you’ll learn the most mission-critical lessons in digital psychology and become proficient in recognizing and applying over 40 principles of digital psychology. You’ll discover how to reverse-engineer your competitors’ psychological strategies, and gain experience translating psychology into user interfaces, creative content, and digital products that gain impact over time.
This is our most popular workshop and the one we recommend as a starting point for most people who want to learn how to apply digital psychology. Workshop DBC2 continues the lessons covered in this workshop.
Psychological Architectures of Digital Behavior Change [DBC2]
1-Day Advanced Psychological Architectures – Workshop 2 of 2 – (4 December 2019)
Building on all the principles you learned in DBC1, you’ll now learn how to build “psychological architectures,” by combining psychology into the larger design patterns that underpin landing pages, habit loops, gamification, and more. You’ll discover which psychological principles are useless in isolation, which ones frequently backfire, and which ones need to be combined for greater impact. Plus, you’ll develop new skills in building persuasive user journeys, along with 10 new principles of interactive feedback psychology.
This workshop is for those who have completed DBC1 or who are taking workshops DBC1 and DBC2 together.
Emotional Design Psychology & Neuroscience [EDP]
2-Day Design Psychology & Neuroscience (5-6 December 2019)
Learn how to design emotionally intelligent websites, apps, and campaigns by learning the psychology and neuroscience of user emotion, motivation, cognition, and behavior. Discover how to build technologies that motivate and delight your users, while developing skills in managing their stress, and taking pre-emptive action to minimize negative user reactions. Over the 2-days, you’ll develop new skills in building emotion-driven wireframes, authoring empathetic content, conducting emotional design audits, producing engaging visuals, and more. We’ll also teach you how to carry out simple, low-cost emotional impact research, and give you a head start on adopting the next generation of conversational AI bots, and emotionally intelligent technologies.
You can take this workshop at any time. You’ll get more out of it if you complete DBC1 first; however, there are no formal prerequisites.
Who should attend our workshops
These workshops are for digital professionals who want guidance on science-based design and industry-best practices. Our training is ideally suited to:
- Usability and UI/UX professionals
- Graphic designers and interactive designers
- Digital marketing and advertising specialists
- Content strategists and web writers
- Health promotion specialists
- Conversion optimization & marketing researchers
Science-based, simple and practical
All our workshops are science-based, but we present our lessons with plain language and a focus on practical applications. To aid rapid learning, we use case studies, examples, and hands-on exercises that are both accessible and memorable. And, if you’d like to share your current challenges during the workshop, chances are you’ll also walk away with new insights, strategies, and wireframes that you can apply immediately.