Designing a Brochure

Designing a Brochure
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Date/Time
Date(s) - 15/11/2019
All Day

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Brochures are essential marketing tools, which establish brands and help them cut through the clutter from the competition. Here designer and educator Nigel French taps into his 20+ years of professional experience and shows how to use InDesign (with some help from Illustrator and Photoshop) to create four of the most common kinds of brochures. Each project has a different budget, a different audience, and a different purpose. But Designing a Brochure covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective.

What you’ll learn

  • Generating ideas
  • Working with templates
  • Choosing the right text and typography
  • Choosing colors, images, and printing and folding methods
  • Creating single-fold, trifold, double parallel fold, and broadside brochures
  • Placing and styling text
  • Scaling and cropping images
  • Preparing a brochure for print

 

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